Success Stories
The Canmore Museum and Geoscience Centre (CMAGS) worked closely with Otago Computing to create a virtual reality (VR) exhibit for the museum. It was the first VR project the museum had undertaken. Stakes were high as the organization looked to create an experience that would appeal to a younger demographic, attract more visitors, and allow the museum to increase admission prices and generate higher revenues.
Numerous submissions to the RFP were received from across Canada, the United States, and parts of Europe. After careful review, including qualifications and pricing, Otago Computing was chosen as the vendor.
Jerry Auld poured himself into the project. He went beyond what was required during every step of the research, development, testing, and implementation stages. The final product, called Inside the Mine, provides an immersive, 360° experience that allowed CMAGs to share what it would have been like working in a Canmore coal mine in the 1920s. Every detail, from the voice of actual coal miners to the mechanics of the equipment, was intricately mastered by Jerry.
Today, CMAGs has the first permanent VR experience in the Bow Valley. It has fundamentally altered how visitors experience the museum. I often hear kids remarking, “Wow, that was like a video game…so cool.” But perhaps the best compliment comes from the miners themselves when they tell say, “That’s exactly what the mine was like.”
Without reservation, I wholly endorse Otago Consulting. They exceeded every expectation of the project scope. It was an absolute pleasure to work with Jerry Auld.
Sincerely,
Executive Director
Jason Gariepy, MPA, MA
In May 2017, a nation-wide charity, Mito Canada, organized a team to run a linked marathon in Calgary to raise funds and awareness of mitochondrial disease and its research.
You really can't get a better example of business processes than trying to get 150 people to run a synchronized marathon while tied together.
Just think of the bathroom breaks! We were able to help get everyone on the same page and running in the same direction by visually outlining the techniques ahead of time.
People tend to absorb information better visually, and when you add the time element (i.e. what separated diagrams from animations) you can really get them to understand in a few minutes what would take hours and hundreds of words otherwise.
We were successful: raising over $ 150,000 and earning a new Guinness World Record.
The Co-founder of Mito Canada, Blaine Penny, had this to say:
Jerry Auld is a visual animation wizard who has the rare ability to combine articulate communication skills applied to the most complex detail/logistics to be viewed in a simple on point animated manner. Team Mito just completed a Guinness World Record for ’The most linked runners to complete a marathon’ on May 28, 2017. The success of the team and GWR attempt hinged on the preparation and readiness of the team/runners for the many logistics to be encountered throughout the race. As many runners were from out of town they didn’t have the opportunity to join for training runs. The animations provided the visual and detail to prepare our team for success. We couldn’t have pulled this off without Jerry and his phenomenal ‘How it works’ videos!
Blaine Penny
Team Mito Ambassador
www.mitocanada.org
Watch the full animation here.
One of western Canada's top residential solar installer found that they spent $ 50,000 in staff-hours explaining to potential customers the basics of the industry,
but only enjoying a 2% conversion rate. They wanted to reduce the investment in this repetitive process, and start the conversation with clients who already had pre-qualified themselves
based on the projected costs, physical restrictions, and realizable benefits.
Otago Computing worked with them to create a series of short animations which took over the job of explaining the fundamentals of the industry,
which allowed them to focus their staff time with customers on their value-added service. These animation videos were hosted on their website,
with a simple contact information required for entry, and a survey at the end.
Their costs within were reduced enough to eliminate their previous annual $ 50,000 outlay, and because they were only talking to customers whom had passed the basic hurdles and still qualified,
their conversion rate jumped to 30%.
This project paid for itself within one month, and their employees are happier because they can engage with customers right away at a more interesting level: not at square one with basic solar facts, but at that of the customer's customizations.
